Summary

General information about the impact map application

PROJECT OVERVIEW

Summary

A way for tree donors to view, manage and track their sponsored trees.

This is meant to be displayed by other organizations, by embedding on other websites or sharing specific links to projects.

Unique Value Proposition

Greenstand focuses on growing trees and views tree planting as merely the first step in a journey of several years ahead. Planting is easy, growing is hard.

For Sponsors and Donors

Whether you planted five, five hundred or five million trees the Treetracker is designed to measure, verify and increase your long-term impact, however large it is. We provide a framework for transparency and follow up that pen and paper cannot guarantee.

For Planting Organizations

Display and measure the impact of your tree planting efforts by creating an ongoing interaction between your donors, your planters and your trees by tracking each individual tree using our digital tool anywhere in the world. Share all trees you have planted or one specific tree - GreenStand's tree tokening system allow each verification of a tree to be moved between wallets. Which allows each donation or sale to be linked to a specific tree or set of trees.

PRIMARY USERS

Individual donors

People who want to view, manage, track, play with and share the trees they paid for.

  • Private Individuals or business owners who form a highly educated, high income demographic. They are risk-taker investors or altruistic donor individuals or companies. They like data.

  • They are likely to be experienced and skeptical donors who have money to donate but need to be convinced their money will create an impact.

  • Social-media savvy individuals who want to leverage their donation and earn do-good bragging rights, but at the same time will promote the cause.

Organizations

Large and small companies that want to view, track, manage or publicly display the trees they plant.

Example use cases:

  • Rebekah, an individual donor, donated 100 USD and was now emailed a tree token with 100 trees on it. Now she wants to name her tree, style her photos of trees and share them on her social media.

  • A small company plants trees and needs verification for their efforts, so they could raise funds to plant more. They want to display this publicly on their website, as a way to demonstrate their social and environmental impact. Example: [Ten Tree](www.tentree.com] or Amour Vert

  • A marketing company is selling trees to other companies. They want to be able to give their users trees with a branded experience.

PRODUCT CORE FEATURES

Treetracker map (for donor, patron usage)

  • View trees that one sponsored on a world map (via map markers and actual tree photos)

  • Various, smoothly scrollable zoom levels - from world overview to individual tree.

  • Easily click/highlight individual tree markers and see relevant, specific tree information (status, planter information, date planted, species, estimated social and environmental impact, etc)

  • Easily switch between trees and clusters of trees

  • Update or flag tree information (e.g. flag the tree as dead, mismatched, etc)

  • A public display view for organizations to integrate on their websites, to demonstrate their impact and effort.

  • Map view with and without markers

Dashboard/landing page

This is where a donor can view and manage their trees, without the map

  • View trees that one sponsored in an organized (by categories such as tree age, species, etc), visually appealing way

  • Visual counter of trees

  • Visual impact (how could we visualize the impact?)

  • Sort, organize, manage, rename trees

  • View their tree planter stories

  • Donate again, or donate to favorite planters

PROPOSED MVP FEATURES

  • Shows the user where the trees are (starts at a worldview, or continental view)

  • Creates a smooth journey for the user to view the specific trees

  • Navigate trees, allow users to easily view and switch between various trees

Proposed Ideas

  • Tree Management: Flag, Unapprove, remove Allows the user to tag trees as dead (Maybe even dead or miss matched)

  • Zoom past current minimum zoom, to see specific locations of trees

  • Allows users to identify which point is corresponding with image

  • Turn markers off/on and see trees

  • Max zoom in, Small green Dots??

  • Tree Icons by tree age ? or tree species?

Existing features

CURRENT DEMO

www.treetracker.org

Our current demo needs user feedback

  • A custom URL with the donor's trees (Donor may have thousands of trees or one tree)~

  • The link -Opens map at a zoom level that contains all of a donors tree clusters -Opens map centered around trees

  • Clicking on a cluster -Zooms to the next level of cluster -Shows planter and tree

LATEST USER FEEDBACK:

NextImpact Map Application Goals

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