Who we serve

This section provides context about who we serve and the reforestation industry.

Populations Served

• Millions of subsistence farmers who live in extreme poverty nearly anywhere in the world, with special focus on:

  • Sub-Saharan Africa, targeted primarily at women

  • Communities in deforested parts of the Caribbean

  • Communities in the Amazon basin

  • Communities across deforested regions of India

Our Target Treetracker

Nasiyan is one of the millions of subsistence farmers who live in extreme poverty. She is a single mother with three children. Her family survives on less than a dollar a day. At the same time, humans are pledging to plant trillions of trees to fight against the climate crisis, yet the results of these efforts are seldom known and often have limited social and environmental impact. Greenstand has a solution.

The Treetracker system addresses both poverty and climate change through open-source tree-tracking apps and a verification platform that will impact millions of lives and have a tremendous effect on the success of tree growing initiatives worldwide.

Greenstand’s model economically enables people to plant and grow trees, allowing them to sell their environmental impacts, such as flood mitigation and carbon sequestration, in the form of digital Impact Tokens on a global market. This model is made possible with advanced technology that allows the digitalization and ownership of each tree’s impact. Greenstand enables tree growers, planting initiatives and organizations to gain direct access to investors and funders by providing transparency on a per-tree basis.

Nasiyan is now able to double her monthly income by growing trees– and not just any trees. Her forest is on the edge of a biodiversity hotspot and full of high-value indigenous tree species threatened by extinction. Each of her trees is periodically captured with a geo-tagged image and sent to the Greenstand verification platform where it is valued, tokenized and added to a wallet system. This enables third-party entities to buy each tree’s ecological impact directly from tree growers and resell it to donors and companies.

Nasiyan’s ability to earn an income from her trees is a scalable model that can enable millions of smallholder farmers across the world to grow trees for environmental, social, and economic impact.

Challenges Faced by Communities Served

• Socioeconomic Challenges

  • Extreme poverty and few options to make a living without degrading the environment

  • Planting fatigue resulting from the expectation to participate in reforestation practices without compensation

  • Decision between activities that will improve the land long-term and income generating activities that will help feed the family today

• Environmental Challenges

  • Desertification & land degradation

  • Ecosystem damages resulting from deforestation

  • Increased frequency and severity of catastrophic climatic events

Challenges Faced by the Reforestation Industry

• Lack of transparency and accountability across tree planting efforts

• Lack of survivorship among large tree planting initiatives’ work

• Lack of standards for measuring environmental impacts

• Lack of connection between ground-level impact producers and global consumers / funders