# The Model

It is important to understand that Greenstand remains **non-competitive** in the tree planting space as a **technical service provider** to any project or initiative undertaking restoration work. Contributors should be clear that the Treetracker can be used on nearly **any project** around the globe to verify and maximize impacts. Our **customers are Treetrackers** who are using this service to support their project work. Our **target beneficiaries** are the rural populations typically residing in **extreme poverty** who are most often engaged to undertake **plantings and monitoring**.

Please review the valuable resources linked below to develop your understanding of the Greenstand project. These conceptual models will help you explain how Greenstand strives to make a global impact and brings transparency to the tree planting space.

* [Theory of Change](https://drive.google.com/file/d/1yCeOaKEkZZGytyGWU5PSIJZx20xC5mkt/view?usp=sharing)
* [Logic Model Solution](https://drive.google.com/file/d/1z1ybb-Y5lTmWzPGMNV8uWc4fKI7tTa6o/view?usp=sharing)
* [Business Model Solution](https://drive.google.com/file/d/1eBKXo3AXDJr7u-pwbmT8SqzQGS05sOJV/view?usp=sharing)

For further information on the Greenstand model, the [white paper](/overview/introduction/the-model/white-paper.md) provides a detailed description of the Greenstand Token model.


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